Besides the wide selection and good deals to be had here and on their outlet, Steepandcheap.com, the main reason to shop here is the customer service.
Right before a trip to Alta, UT, I placed an order and watched as it made to to Atlanta via UPS just days before I left. When it didn’t arrive I check the UPS site to find that it had been placed on a truck to Louisville, KY. After arriving in Alta, I called Backcounty and told them what happened. They canceled the shipment and had it returned. The rep said it would be easy to find someone headed to Alta that afternoon and they would just have them deliver it to the hotel.